Support for small business, individual entrepreneurs and those who start a new business
If you are like us, you are always looking for ways to improve your business and stay in touch with people who may need your products and services.
This page will be helpful for those who need information on advertisement, Social Media, design and other important areas of business especially if you aim at saving money.
Use this quick reference guide to make your step up to a new success story.
OUR GUIDE
If you are starting a business
Here's the list of resources along with short explanations, whether they are free or not, and the corresponding links:
Marketing:
Google Analytics: Track website data, user behavior, and performance. (Free) Google Analytics
Mailchimp: Email marketing platform for campaigns and newsletters. (Paid with a free plan available) Mailchimp
Canva: Create graphics and visual content easily. (Paid with a free plan available) Canva
Hootsuite: Manage and schedule social media posts across platforms. (Paid with a free plan available) Hootsuite
Buffer: Schedule and manage social media posts. (Paid with a free plan available) Buffer
HubSpot CRM: Manage contacts and leads. (Free) HubSpot CRM
Keyword Planner: Find keywords for SEO and PPC campaigns. (Free with Google Ads account) Google Keyword Planner
Accounting:
QuickBooks: Manage finances, expenses, and generate reports. (Paid with a free trial available) QuickBooks
FreshBooks: Cloud-based accounting for invoicing and expenses. (Paid with a free trial available) FreshBooks
Wave: Free accounting software including invoicing and bookkeeping. (Free) Wave
Advertising:
Google Ads: Create and manage PPC advertising campaigns. (Paid) Google Ads
Facebook Ads Manager: Set up and run targeted ads on Facebook and Instagram. (Paid) Facebook Ads Manager
LinkedIn Advertising: Reach professionals through targeted ads. (Paid) LinkedIn Ads
Client Service Management:
Zendesk: Manage customer support and inquiries. (Paid with a free trial available) Zendesk
Intercom: Engage with website visitors through live chat and messaging. (Paid with a free trial available) Intercom
Improving Social Media Visibility:
SEMrush: Comprehensive SEO and social media analytics tool. (Paid with a free trial available) SEMrush
BuzzSumo: Discover trending content and influencers. (Paid with a free trial available) BuzzSumo
Product Management:
Trello: Visual project management for tasks and projects. (Free with paid plans available) Trello
Asana: Project management platform for work and tasks. (Paid with a free plan available) Asana
Jira: Track tasks and issues, especially suited for software development. (Paid with a free trial available) Jira
E-commerce:
Shopify: Create and manage online stores, including inventory. (Paid with a free trial available) Shopify
WooCommerce: WordPress plugin for turning your site into an e-commerce store. (Free with optional paid extensions) WooCommerce
Email Marketing:
ConvertKit: Email marketing platform for creators. (Paid with a free plan available) ConvertKit
Constant Contact: Email marketing and automation tool. (Paid with a free trial available) Constant Contact
Sendinblue: Marketing platform offering email, SMS, and automation. (Paid with a free plan available) Sendinblue
Looking for a unique business name?
Small business checklist
Going from sole proprietorship to corporation
Quickbooks accounting for free
How to attract new customers for your business
Rebranding your small business
Basics of advertising
Advertising techniques
Your business processes
Are your business processes working efficiently?
Collaborative marketing
Affiliate marketing
Selling on Amazon
Must have for a business website
Best website builders
Inspiring ideas for websites
Making your business searchable in the Internet Search Engine Optimization
SEO basics
Improving your writing skills
Content marketing ideas
Repurposing your content
Email marketing – is it still relevant?
Google Ads for beginners
Effective marketing strategies
Business library
Free content creating website Canva: Part 1 and Part 2
Most useful Social Media platforms where you can find clients
Instagram for business
Sharing links on Instagram
How to make your Instagram account grow
TikTok for business
Your Youtube Channel
How to make money with blogging
Free blogging platforms
How to create a blog post
Your business online presence and Google analytics
Landing page creator: how to lead to a specific product or service
Selling art online
Where to sell art online
Platforms to publish your book
How to sell on Pinterest
Small business ideas
How make clients come back to you
Using surveys with your clients
Growing your business with Pinterest
TikTok for small business tutorial
Art Gallery in your business space
Organic growth of your online audience
Content marketing trends for 2023
How to earn money with Pinterest
OUR FOCUS
Use SEO for your business get discovered by clients on Google
Step 4: Website Audit and Recommendations Learn how to conduct a comprehensive website audit and provide actionable recommendations:
Website Audit Tools:
Technical Audit:
Content Audit:
Step 5: Staying Updated and Practicing SEO is an ever-evolving field, so it's crucial to stay up-to-date:
SEO News and Blogs:
Practical Experience:
Work on personal projects or volunteer to optimize websites for friends or small businesses.
Case Studies and Experiments:
SEO requires consistent practice, adaptation to algorithm updates, and ongoing learning. Good luck on your journey to becoming an SEO expert!
Here is a comprehensive plan for learning SEO in-depth, including practical website audits and recommendations for site owners with relevant links and resources:
Step 1: Understanding the Basics of SEO Start by building a strong foundation in SEO concepts:
Introduction to SEO:
Keyword Research and Analysis:
On-Page SEO:
Step 2: Technical SEO Learn how to optimize the technical aspects of a website for better search engine visibility:
Website Architecture and URL Structure:
Site Speed and Performance:
Mobile-Friendly Optimization:
Crawling and Indexing:
Step 3: Off-Page SEO and Link Building
Explore strategies to build high-quality backlinks and improve your website's authority:
Backlink Basics:
Guest Posting and Outreach:
Local SEO and Citations:
A Journey of Artistic Recognition
Hello, talented artists and creative souls! If you've ever wondered how to make your art stand out in a crowded market and catch the attention of collectors, galleries, art buyers, and corporate clients, you're in the right place. In this blog post, we'll explore strategies to help you become noticeable and sought-after in the art world.
Navigating competition in artistic world
it's no secret that competition in the virtual art world can be fierce. Don't fret; I'm here as your small business coach to help you navigate this vibrant, competitive landscape and thrive. Let's dive in!
Acknowledge the Diversity:
The online art community is incredibly diverse. Every artist brings a unique perspective and style to the table. Instead of seeing this diversity as a challenge, view it as an opportunity. Celebrate your individuality and the distinctiveness of your art.
Focus on Your Niche:
Identify your niche or specialty within the art world. Whether it's portrait painting, abstract digital art, or nature photography, honing in on your niche will help you stand out. Remember, there's a dedicated audience for every niche.
Quality Over Quantity:
Rather than creating a barrage of artworks to compete, concentrate on producing high-quality pieces. Exceptional art always finds its audience. Take your time to perfect your craft, and your work will speak for itself.
Effective Online Presence:
A strong online presence is crucial. Start with a professional website or portfolio on platforms like Behance, DeviantArt, or a personal website showcasing your work. Utilize social media, not only to share your art but to engage with your audience. Consistency in posting and interaction is key.
Learn from Competitors:
Competitors can be a source of inspiration and education. Analyze what successful artists in your field are doing right. Learn from their techniques, but don't copy. Use their success as motivation to improve your own skills and strategies.
Network and Collaborate:
Build connections within the art community. Collaborations with fellow artists or participation in art-related events and exhibitions can expand your reach. Networking opens doors to opportunities you might not find on your own.
Pricing Strategy:
Set your art prices thoughtfully. Don't undervalue your work, but also remain competitive within your niche. Consider factors like the time and materials invested, your reputation, and the perceived value of your art.
Continuous Learning:
Art is a lifelong journey. Stay open to learning and growth. Explore new techniques, experiment with different styles, and seek feedback. Adapt to evolving trends and technology in the art world.
Embrace Resilience:
Rejection and setbacks are part of every artist's journey. Use them as stepping stones rather than stumbling blocks. Cultivate resilience and keep pushing forward, learning from each experience.
Celebrate Small Wins:
Acknowledge your progress and celebrate small victories along the way. Whether it's your first sale, reaching a milestone in followers, or mastering a new skill, every achievement is a testament to your dedication.
Remember, in the vast online art universe, your unique artistic journey is what sets you apart. Embrace competition as a driving force for improvement and innovation. Stay true to your passion, develop your signature style, and cultivate a supportive community of fellow artists and art lovers.
Keep in mind that every great artist faced challenges on their path to success. With determination, continuous growth, and a supportive network, you can navigate the online art space and flourish as a visual artist. Happy creating!
Key strategies of artistic success
1. Build an Exceptional Portfolio:
Your portfolio is your artistic showcase. Ensure it reflects your best work, highlighting your unique style and vision. It should be easy to navigate, professionally presented, and regularly updated with your latest creations.
2. Define Your Artistic Identity:
Find your artistic voice and create a consistent body of work. Whether you specialize in abstract painting, hyper-realistic sculpture, or digital art, a well-defined style will make you memorable.
3. Utilize Social Media Wisely:
Social media platforms are powerful tools for artists. Share your art regularly, engage with your audience, and use relevant hashtags to reach a broader audience. Consistency and authenticity in your online presence are key.
4. Create an Engaging Website:
Invest in a professional website or online portfolio. This is where potential clients and galleries will get a deeper insight into your work, your story, and your contact information. Ensure it's user-friendly and visually appealing.
5. Networking and Art Communities:
Attend art events, exhibitions, and join online art communities. Building relationships within the art world can lead to valuable connections with collectors, gallery owners, and fellow artists.
6. Collaborate and Exhibit:
Consider collaborative projects with other artists or businesses. Exhibiting your work in local galleries, art fairs, or even pop-up exhibitions can give you exposure to a different audience.
7. Art Representation:
Seek representation by art galleries or agents if it aligns with your goals. Galleries have existing networks of collectors and can help you reach a broader client base.
8. Professionalism and Documentation:
Maintain professionalism in your interactions with potential clients and galleries. Keep comprehensive records of your work, including high-quality images, descriptions, and certificates of authenticity.
9. Marketing Materials:
Invest in professional marketing materials such as business cards, brochures, and digital portfolios. These materials help you leave a lasting impression on potential clients and collaborators.
10. Diversify Your Income Streams:
Consider offering art workshops, prints of your work, or licensing your art for various products. Diversifying your income streams can provide financial stability and expand your reach.
11. Art Competitions and Awards:
Participate in art competitions and apply for awards. Winning or even being a finalist in such events can significantly boost your credibility in the art world.
12. Corporate Art Programs:
Research companies and organizations with corporate art programs. Many businesses invest in artwork for their offices, and your work could find a home in these spaces.
13. Build an Email List:
Create an email list of interested art buyers and collectors. Regularly send updates about your latest work, exhibitions, and events to keep them engaged.
14. Be Patient and Persistent:
Success in the art world often requires patience and persistence. Rejection is part of the journey, but every setback can be a stepping stone toward your next opportunity.
Becoming noticeable to collectors, galleries, art buyers, and corporate clients is a journey that combines talent, dedication, and strategy. Remember that art is a personal and subjective experience, and your unique voice has the potential to resonate with the right audience. Stay true to your vision, keep improving your craft, and embrace the art of networking to make your mark in the artistic landscape. Your artistic journey is a masterpiece in itself, and with perseverance, recognition will follow.
Creating an effective business advertisement requires careful planning and execution. Here are eight essential steps to consider when developing your business ad:
Define Your Objectives: increase brand awareness, drive website traffic, generate leads, boost sales, or promote a specific product or service.
Research and define your target audience: their demographics, interests, pain points, and preferences.
Craft a Compelling Message: focus on the benefits and solutions your offering provides to your target audience. Use persuasive language to grab their attention.
Choose the Right Media and Platform: social media advertising, search engine marketing, print media, television, radio, or online display ads.
Design Captivating Visuals: high-quality images, graphics, and videos that reinforce your message. Ensure that your ad design is visually appealing and easy to understand.
Create a Strong Call to Action (CTA): "Shop Now," "Learn More," or "Sign Up Today,"
Test and Optimize: Analyze key metrics like click-through rates, conversion rates, and return on investment (ROI). Adjust your ad strategy based on the data to improve results over time.
Budget and Schedule: Consider seasonal trends and promotional periods when planning your ad schedule.
Remember that successful advertising campaigns often require iteration and adaptation. Regularly review your ad strategy and make adjustments as needed to stay relevant and achieve your advertising objectives.
Considerations for Selling Art:
Quality Matters: Ensure your art is of the highest quality. Strive for excellence in craftsmanship and technique.
Originality: Develop a unique style that sets you apart from others in your niche.
Marketing: Invest time in promoting your art online and offline. Utilize social media, art shows, and galleries to gain exposure.
Feedback: Be open to constructive criticism and learn from it. Use feedback to improve your art and business.
Consistency: Keep creating and sharing your art regularly to maintain visibility and attract a dedicated audience.
Starting an art/design business requires dedication, patience, and a strong work ethic. Remember that success may not come overnight, but with passion and persistence, you can build a thriving art business that showcases your creativity to the world. Good luck on your artistic journey!
10 Best Sites to Display Art Products:
Etsy: A popular platform for handmade and artistic goods.
Instagram: A powerful tool for visual artists to showcase their work.
DeviantArt: A community-focused platform for artists of various mediums.
Saatchi Art: A global gallery for selling and discovering art.
Redbubble: Ideal for artists interested in print-on-demand products.
Fine Art America: Offers a range of print options for artists.
Artfinder: A marketplace for contemporary art.
Society6: Known for its wide array of art-inspired products.
Behance: Great for showcasing design and digital art portfolios.
ArtStation: Catering to concept artists, illustrators, and digital artists.
Necessary Steps to Start Your Art/Design Business:
Define Your Niche: Determine the specific type of art or design you want to create and sell. This could be anything from paintings and sculptures to graphic design or digital art.
Create a Business Plan: Outline your business goals, target audience, pricing strategy, and marketing plan. A well-thought-out business plan is essential for success.
Legalities and Registration: Depending on your location, you may need to register your business, obtain licenses, and address tax considerations. Consult with a legal expert or business advisor if needed.
Art Supplies and Studio Setup: Invest in high-quality art supplies and set up a dedicated workspace or studio where you can create your art comfortably.
Create Your Art/Design Portfolio: Build a portfolio showcasing your best work. High-quality photographs or scans of your art are crucial for online promotion.
Online Presence: Create a professional website or online store to showcase and sell your art. Alternatively, use popular art marketplaces (listed below) to display your work.
Pricing Strategy: Research the market and competitors to determine the right pricing for your art. Consider factors like time spent, materials, and your reputation.
Marketing and Promotion: Utilize social media, email marketing, and search engine optimization (SEO) to promote your art. Engage with your audience and build a strong online presence.
Shipping and Packaging: Develop a system for safe and efficient shipping. Invest in quality packaging to ensure your art arrives in perfect condition.
Customer Service: Provide excellent customer service, including prompt communication, addressing inquiries, and handling sales professionally.
IF YOUR PASSION IS TO HELP OTHERS
Coaching
If you are already a practicing coach, psychologist, psychotherapist or studying to become one, you can explore a method that will increase your success rate including in working with people suffering from phobias and addictions in this presentation, take free 5 day course , review feedback on Youtube channel and learn other applications of this method.